Are you maximizing your fundraising efforts by conducting research that identifies funders whose giving priorities align with your mission and whose application guidelines ensure your organization is a good fit?
Prospect research is the more technical side of fundraising and is used to learn more about individual, foundation, and corporate giving priorities. It is also a tool to ensure development activities are being delivered strategically, effectively and efficiently prior to crafting a grant proposal. At its most basic, prospect research can help you identify your best donor prospects, plan the right approach, align your ask with the funders giving priorities and determine the size of gift to consider.
McCarty & Co. has helped nonprofit organizations raise millions of dollars by conducting prospect research to guide grantmaking activities and donor acquisition. It is a must have in every fundraiser’s game plan for success.